Guide to Implement the 5 Stages of Marketing Awareness

When you launch your product, the primary goal must be keeping potential customers engaged and fulfilling their expectations. The 5 stages of marketing awareness are helpful in this regard, they are a framework that lets you identify the customer behavior so that you can act accordingly.

These stages are also called funnels such as a social media marketing funnel representing a customer's structured journey on social media platforms. These funnels allow you to reach potential customers more quickly. They assist you in understanding the customer's level of understanding of problems and solutions.

These stages involve persuading customers to develop their interest in the product leading to awareness consideration conversion. How you define your brand, and how it can be advantageous to the audience motivates them to move ahead to the next funnel.

Let’s discuss what are those 5 stages of marketing.

What are the 5 Stages of Marketing Awareness?

These 5 stages of marketing awareness are the 5 stairs that the customer climbs to reach their final destination. These are connected to the customer's journey until they make the final decision to purchase your product.

In the brand funnel, the process focuses on identifying the pain points of the customers, the possible solutions, and building brand loyalty. Each stage represents a different level of customer’s comprehension of the product.

Upper Funnel Marketing

The Upper funnel marketing typically focuses on attracting customers and grabbing their attention towards your brand. The content creation is primarily focused along with its promotion to enhance awareness. This stage helps you out in getting new customers interested in your brand.

The following 2 stages are included in this marketing funnel.

Awareness

This is the stage marketing primarily focuses on, the desire of the customers to know the product. The customers get to know about the product's existence and the ways it can benefit the customers.

It is considered as upper funnel marketing, in this stage the journey of the buyers is initiated. The potential customers try to rectify if they are facing any problems, and how the particular product can benefit them by getting knowledge about the product.

Interest

In the content marketing customer journey, the interest phase is when the potential customers have the curiosity to learn more about the product. This is the second stage of marketing awareness, the customers conduct the research in it. The customers start engaging with your brand and may start signing up for the email brands list.

Mid Funnel Marketing

In the mid funnel marketing the customers focus on making decisions for the brand they’re interested in. It is a consideration stage that involves special tactics. The customers are about to make some decisions by making comparisons between products.

The following stage is included in this marketing funnel.

Consideration Stage

In this mid-funnel marketing stage, the potential customers compare several options to identify which one suits them best for their requirements. The consideration stage comes after the customers are fully aware of the brand service, and the customers analyze the distinct choices to choose the effective ones.

Lower Funnel Marketing

The lower funnel marketing is the final decision stage that the customers make whether they want to buy the product or not. You focus on creating calls to action and offering discounts, due to which the customers finally buy your product and stick to you.

The following 2 stages are included in this marketing funnel.

Action

In this marketing funnel automation stage, the audience is near to becoming your paying customers. The customers are ready to carry out the purchase. This stage hugely focuses on creating an enticing call to action to engage the customers as much as possible, so that they can buy your product.

In the 5 stages of marketing awareness, this is the stage where the final decision is finally taken by the customers. Different tactics such as discounts, detailed information, and testimonials are also used to appear exciting to the customers and attract them more towards purchasing your services.

Loyalty

This is the customer journey marketing funnel where they become your clients and keep on purchasing your services after being satisfied with your services. The customer is considered a loyal advocate because he has developed a sense of trust regarding your business and your services.

In this bottom of funnel for the brand marketing awareness journey of the customers, the long-term relationship is built between the customers and the brand. Proactive customer service with ongoing offers plays a huge role in customer retention.

How to Use These 5 Stages in Promoting Business Brands?

Along with implementing the buyer journey 5 stages, effective tactics can play a role in building a brand’s strong foundation. With the presence of social media, brand promotion has become even more convenient and fast. The social media funnel has a huge role in the promotion of brands that guide customers on several platforms.

So, the following points if implemented during the marketing awareness process, can make it more effective and faster.

Offer Special Offers

When you provide special offers to the clients, they feel special, and a sense of urgency is developed. The captivating offers such as gifts, bundled packages, discounts, etc. make your brand services more engaging among the audience.

Utilize Content Marketing

In the marketing awareness process, content marketing is quite effective in driving customers' attention towards your brand. The content marketing customer journey is persuasive and efficient enough to generate leads by letting the customer know more about the brand through qualified and valuable content.

Use Social Media

Social media helps out the customer sales journey funnel by allowing the brand services to reach a larger audience. The business brand offers are showcased to the audience and let them know about the broader scope. Engaging content such as videos, images, and advertisements is the source of attracting a larger audience base.

Practice Consistency

Another thing while implementing the 5 stages of marketing awareness, that you must keep in mind is to practice consistency. The modern sales funnel is honored due to the consistent behavior of the businesses in brand awareness and promotion. Consistency lets the audience remember your services and keep you in mind by reminding them of your company, which enhances fidelity.

What Part of the Funnel is Demand Generation in Marketing?

Are you wondering what part of the funnel is demand generation in marketing?

Well, undoubtedly it is the top of the funnel, the goal of demand generation is to create audience interest in marketing. So, the top of the funnel marketing is the initial power of attracting and aware an audience toward your brand. Its key components involve

• Content marketing 
• Search Engine Optimization
• Landing Pages
• Social media marketing

With the help of these platforms, the content is created to attract the audience and keep them engaged. Top of the funnel sales start from this stage, which is the initial stage of the sales by attracting customers at their initial buying journey.