How to Generate Organic Visits for Google Business Profile?

To succeed in this ultra-competitive market, you need to know how to generate organic visits for Google Business Profile that are consistent and 

profitable.

Your competitors are investing everything they have in their arsenal to gain SEO organic traffic, so why should you fall behind?

Google My Business (GMB) Profile can be a powerful tool for you to rank high in SERPs and move paying clients to your business website. This profile not only helps customers find your business but also allows you to interact with them personally.

In this step-by-step guide, we will show you some strategies to improve your organic rank and bring all those underlying dollars straight to your business.

What is Google My Business Profile?

Google My Business is a free tool created by GSE for business owners. 

Your GMB profile page is the first impression you land on your potential customers, the first handshake, and the beginning of a profitable relationship.

Having an online presence for your business is just as important as a physical one. Any business owner like yourself gets the chance to show off his business’s personality through photos, services, and offers, all while providing important information like your work hours, location, and contact info.

Benefits of Google My Business 

Now that we have a good understanding of what a GMB profile is, we are going to learn some of the biggest benefits of Google My Business:

• Enhancing Local Visibility
• Keeping your Business Info up-to-date
• Enhanced Brand Presence on Google Maps
• Customer Interaction and Engagement
• Attract more visitors to Google business profile
• Showcase Customer Reviews and Ratings
• Present Services & Products
• Free Advertising
• Event Promotion
• Boosted SEO
• Appointment Booking
• Trust, Credibility, and Reputation

These are some exclusive Google My Business advantages that you can enjoy on this free tool.

Proven Ways to Generate Organic Visits for Google Business Profile.

To generate organic visits for Google Business Profile, we are going to be sharing with you some of the best winning strategies and tips that have made several brands famous.

Here is a detailed Google My Business optimization checklist to enhance your GMB profile and SEO:

Google My Business Setup

First, we need to get your Google My Business setup ready (for a great start). Here are some steps for a great GMB profile creation:

Business Name:

Create a profile by using your actual business name. Don’t stuff keywords unless they are a part of your official business name.

Address:

Accuracy is the key. Make sure you have your address right, matching your website and other listings. The purpose is to make it easy for customers to find you.

Phone Number:

Must include a local phone number to build trust and credibility.

Website:

After you have your NAP (Name, Address, Phone) in place, link the profile to your official website.

Business Hours:

Keep your work hours up-to-date to make it accessible for business and avoid customer irritation.

Business Category:

Select the most relevant primary category for your business. This helps Google understand your business and makes it easier for potential customers to find you. Add secondary categories to highlight your additional services.

Description:

Add listing for your products/services with descriptions and prices. Create a business listing online to be engaging with a compelling description but of course with a natural use of keywords.

Photos:

Upload high-quality photos of your business, services, or products for an impactful experience. Use real images instead of stock images, because it builds customer trust and reliability.

Google Business Profile checklist

This is a detailed Google Business Profile checklist for an explosive launch for your brand and get customers flowing in.

Use Relevant Keywords for Business

Utilize the power of using keywords for business that can enhance your visibility multi-folds. Include a natural flow of keywords in your title, description, product listings, and posts.

Use a keyword planner tool like Semrush or Ahrefs to get the best out of a customer’s search intent in a business keywords list.

Regularly Update your Profile

Maintaining an active GMB profile is the key to a successful and long-term consumer base. Post regularly about new offers, new products, or any upcoming news to raise Google My Business online presence.

Google rewards active profiles with better visibility and such updates keep your audience engaged.

Encouraging Customer Google Reviews

Google reviews by customers are a great way to boost your reputation and local SEO. They not only build trust amongst potential customers but also tell Google that your business has a reputation.

• Ask Satisfied Customers: Request happy customers who have come to you recently, to leave a Google review. With a fresh impression in mind, they are sure to leave a positive comment and higher review stars.
• Provide Excellent Service: Giving your customers the best service/product is a surefire way to get positive SEO reviews Google prefers. This enhances your visibility more than anything.
• Respond to Reviews: Engage your user reviews, whether good or bad, to show that you value customer service. Address their complaints professionally and thank them for their opinion to make your business better.

Use Google Posts

Google Posts allow you to directly share updates on your Google Business Profile. This is a great way to highlight promotions, events, offers, and news. GBP Posts can improve Google business profile engagement and get more clicks.

Be sure to use quality photos and clear CTA in your Google Post.

Optimize for Local SEO

Local business listing and SEO are key factors if you want to expand Google My Business reach. This works wonders if done right and can bring massive ROI for your business.

Consistent NAP

Ensure the accuracy of your NAP (Name, Address, and Phone), and make sure that this info is updated and consistent on all online platforms.

This proactive approach helps Google verify your business and improve GBP SEO for local searches.

Local Keywords

Identify and use local keywords for boosting natural SEO (organic) and brand recognition in your area. Include such keywords in your profile, for example, if you run a coffee shop in Atlanta, use “Atlanta Coffee”, or “best coffee in Atlanta”, for more advanced local SEO for your business.

Local Backlinks

Acquire backlinks from local websites, directories, and blogs. Using local links tells Google that your business is relevant to people’s needs in the area. Engage with local bloggers and participate in events to showcase your community involvement, this can help your business get impressions and ultimately sales.

Local Business Listing

Local business listing is when you add your business name, address, hours of operation, and phone number to local directories. When a customer types in a region-specific query, your business will appear automatically with all the necessary information.

These online business listings are where most conversions take place and they allow your business to get the visibility it needs.

WebDigitalSphere offers business listing services for you to get maximum visibility online. Avail of our expertise in business listings management for outranking all your competitors.

Local Schema Markup

To help the search engines better understand your business and drive traffic to Google My Business listing, you need a local schema markup.

When you use Structured data to enlist your information, the chances are higher that you will appear in advanced search features, like rich snippets, knowledge panels, and rich cards.

This works wonders for your local search optimization and makes your business appear all over the internet when people search for a query.

This is a GBP local SEO checklist that has everything you need to outperform your competitors and make your mark in the town.

WebDigitalSphere offers Local Search SEO Services to businesses to gain maximum visibility and build a customer base. 

Use your Google Q&A

Google Q&A is another way for customers to ask you questions directly on your profile. Monitor this section on a regular basis for proactive and informational responses that satisfy their queries.

Moreover, this is a subtle way to show that you value customer service and the opinions of critics.

Promote your Google Business Profile

No business can truly thrive if it doesn’t get the attention it deserves. The same goes for your GMB profile, here are some methods to promote your business:

• Website Link: Add the link on your landing page or include the CTA in the “Contact Us” section
• Social Media: Use Google social media platform to allow your followers and newcomers to see updates about your business. Share the link in your bio, posts, or stories to encourage people to visit.
• Email Signatures: Include a clickable icon in your email signature for quick and ready access.
• Marketing Creatives: Feature the link on digital posters, eBooks, newsletters, and other promotional content.
• QR Code: Feature QR codes for in-store displays, business cards, flyers, and posters.

Appointment Scheduling

If your business involves booking or appointments, then integrate an online scheduling system into your Google Business Profile. Assign a Google Business Profile Manager who handles all the queries and online appointments, making it accessible and readily available for users who prefer quick online bookings.

Responsive GBP website

Your GBP website should be mobile-friendly and quick to load. This plays a massive role in SEO and user experience (UX). Customers find it easy to load your website for mobile local search (which makes up more than 50% of searches) and a lot more convenient.

Google Business Profile Insights

Finally, you get to monitor your GMB profile performance on clicks, visibility, and interaction. You can observe and find out the underlying anomalies and address them head-on. By making use of the Google My Business dashboard, you can view and control all your content and listings.

Observe your Key performance indicators (KPIs) and see if you need to adjust keywords, change operational hours, write more engaging content, and whatever insights you can gather from that information. Let the data guide your strategy for better results.

• Webpage view & Traffic
• Customer Actions 
• Direct, Discovery, and Branded Searches
• Maps and Searches
• Business Ratings and Reviews
• Post Activity
• Phone Calls/Bookings

Get the Best Implementation of All These GMB Ranking Factors with WebDigitalSphere

Draw maximum potential from your Google profiles with our expert strategies. Employ our expertise in SEO natural search optimization to make your business the talk of the town.

Our GBP ranking services deliver results in terms of visibility, sales & profitability, and grow Google business profile audience (loyal consumer base).

Contact us to transform your Google Business profile into a customer magnet that works 24/7.