It is a type of logo that uses only the text and not the images to represent the brand or service. They help in building the brand's recognition. They also hold legal protection as they can be trademarked.

What does logotype mean?

A logotype is a logo that is centered around the name of the brand or its initials. It is usually in a stylish font logo with representative colors. Examples of the logotype include Google, Coca-Cola, Visa, etc.

Can symbols be used as logos?

The symbols can be used as logos. Symbol-based logos are usually used to represent the brand's services. They are powerful as they represent the brand’s value, message, and personality

Can I use the typographic and script logo together?

Yes, you can use the typographic and script logo together. You need to take care of the pairing of both. Also, you need to consider the readability and harmony of both. The typography must be explicit, and try to avoid too much difference.

Can I use the typographic and illustrative logo together?

Yes, you can use the typographic and illustrative logo together to create your unique brand identity. You can combine your brand name with a captivating icon to create a clear and attractive brand message

What are the American silver hallmarks?

The American silver hallmarks indicate the silver’s purity, origin, and other related information. These are the silver marks that include the number 925, the letters STER, and other relevant marks that indicate how pure the silver is

Tips to Choose Enthralling Logo Design Types

Written by WebDigitalSphere • Feb 13, 2025

We all know what the logo is and why it is used. The logo has a huge impact on the brand's identity; when the identity is unique and impressive, the business is certainly successful. Several logo design types are prominent and widely used in the marketplace by brands to build fidelity among the audience.

The brand message in logo is conveyed in an appealing and friendly way. They create an image of your brand in the audience's mind. The relevant text and logo convey your brand’s personality and identity. But, for that, you must choose the right one for your brand.

Let’s discuss the types of logos that are used in the marketplace and how to choose the right one for yours.

Most Widely Used Logo Design Types

Most widely used logotypes in marketplace for corporate business

Different logo design types are prominent in the marketplace today. Each design type is unique and serves a specific purpose. The different shapes of logos evoke different emotions in the audience. The corporate logotype for a brand is designed after deciding on a suitable type and purpose.

The higher the better logo is considered if the logo variety is higher and is created with uniqueness. A logo with enticing aesthetics creates a good first impression among the audience.

Let’s discuss the logo design types that are widely used in the marketplace.

Word Mark Logo

A word mark is a type of logo design, it is only comprised of the company’s name. There are no symbols, mascots, or images in this type of logo. It displays the brand's name mostly and with this, it helps the audience identify the purpose of the brand. These are often used by startups.

The most prominent examples of the word mark logos include: Google, Coca-Cola, L'Oréal, Disney, etc.

Pictorial Logo

A Pictorial logo is a representation of the brand by using an image or a symbol. The pictorial mark logos are also known as logo symbols and are widely used in billboards, mobile applications, web apps, business cards, etc. This logo without words is the source of conveying the brand's identity in a simplified and effective way.

Common pictorial logo examples logo examples include: Apple, Twitter, Target bullseye, etc.

Abstract Mark Logo

An Abstract mark is not explicit but a kind of conceptual representation of business. They have complex geometrical shapes and encourage conversations. The entire brand message is conveyed in just a logo leaving a lasting impression. They are designed in such a way that they seem curious to the audience and allow them to dive deeper.

Abstract mark logo examples include: Microsoft, ChatGPT, Pepsi, Google Drive, Bing, etc.

Mascot Logo

It is one of the logo design types that represents the brand message in the form of an illustrated character. It can be seen as a brand ambassador of a brand. These are the forms of advertising logos that are the representation of business brands through a visual spokesperson. It can be an animated human, animal, or other creature dedicated to your brand.

Mascot logo examples include: KFC, pringles, Michelin, Reddit, Quaker, etc.

Combination Mark

A combination mark combines text and visual elements. It is used by many businesses and industries. Through multiple ways, the text and visuals are combined to present the brand's services. The combination mark logo is a versatile source of contributing brand awareness. They are generally the most preferred type by professional companies.

Combination mark logo examples include: Pizza Hut, Burger King, Dropbox, Dove, Rolex, Puma, Lacoste, etc.

Emblem Logo

An emblem logo design is a subcategory of the combination logo that is displayed in a frame. An emblem logo is used by professional brands globally to convey the brand's message instantly in a visually attractive manner. It has a border often in a circular or shield shape.

Common corporate emblem logo examples include: Brown, Harvard, Cornell, Stella Artois, Warner Bros Pictures, Paramount Pictures, etc.

Lettermark Logo

A lettermark logo is a type of typographic logo that represents the text in the logo. It might be a single letter with or without that is aimed to convey the brand's message. The lettermark logos are also known as the monogram logos that represent the company's initials or the abbreviations relevant to the company.

The Lettermark logo examples include: Facebook, Cartoon Network, HP, Adidas, IBM, P&G, JVC, etc.

Read this blog to get an extensive guide on hiring graphic designers.

How to Know What Logo is a Suitable Brand Mark for Your Business?

Now, once you have decided to design a logo for your brand, you must know what logo is a suitable brand mark for your business. You need to consider some things that are vital while deciding the brand type of logo for design. Because this logo is the reflection of your brand services and is responsible for the promotion of your services in the future.

Let’s discuss how to choose a suitable type of logo for your business.

Know Your Brand Letter

A brand letter is the source of information that defines your brand and the way it is represented. It highlights multiple factors including the letter of appreciation for the customers and the business letter that might be used to communicate with the audience and introduce your services to them.

So, once you know the purpose of your services, you design your brand sign accordingly. Hence, you must know your targeted audience plus the services that your business is providing.

Decide the Logo Design Type

You should remain familiar with the distinct types of logos and the industries where they’re used the most. You can consider the sample logo designs to get an idea of how those different types of logos are designed and implemented for brand services promotion.

There are different Logo Design Types each with its unique benefit and is the source of captivating the audience's attention. Now, up to you to decide which type of logo will prove to be the most beneficial for your brand.

Hire a Suitable Designer

Logos are the essence of your business. You should choose the best suitable designer for styling logo for your brand. Understand the designer's style and level of experience so that he can provide you with the best possible outcomes.

A designer who is aware of different parts of a logo of your business and is capable of creating the best designs according to your desires. This type of designer who is suitable for meeting your expectations will design the logo that your brand deserves.

Personify The Logo

You need to personify your branding marks so that they appear appealing to potential customers. Use colors, and tone to amplify your brand’s unique personality. Try to ensure consistency in your brand’s logo regarding the colors, visuals, and typography.

There are several brand mark examples from which you can fetch the ideas and techniques that they implement to build their business brand personality.

Validate the Logo concerning the Audience

The most effective thing is to test the designer logos and names for your brands concerning your audience opinion. This is the practice that makes it easy for you to choose the best logo for your brand.

Whether it is a design or another name for logo you should present the different versions to the representative sample of your audience. You can take advantage of research methods such as surveys, questionnaires, and focus groups to get an idea of what are the opinions of your audience. Whether your logo is meeting the standards, and audience expectations, and is evoking their emotional from them.

Visit this website to get more information regarding how to choose the best logo design type for your brand.

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Are you concerned about your brand image and are deciding to create the best logo for your business? Our agency has qualified graphic designers who are there to help you with the most captivating and desirable logo designs that will transform your business.

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