Brand Style Guide
Brand Identity | Consistency | Efficiency | Customer Loyalty
Establish a cohesive outlook and unique identity with a brand style guide. Let us accelerate your brand development and marketing efforts for long-term success.
Services
Multicolor Palette
We offer an excellent multicolor palette for your brand creatives. Expert designers are good at understanding color psychology and what hues can make users' eyes stick to your brand. Moreover, we tend to create every color palette Pantone in color because it's print-safe and leaves a long-lasting impact on viewers. Offering UI color palette for your brand websites, color palette data visualization for stats and infographics, and much more.
Kinetic Typography
Get ready for some Kinetic typography animation that will induce life into your static content. Let us design typography artwork that is readable, catchy, and goes well with your other creatives as well. Along with other pieces of marketing material, our designers also offer services in logo typography which is scalable, resizable, and adds more aesthetic appeal to your brand.
Iconography
Designers create dynamic icons that present your brand material in a more appealing and readable manner. With our excellent implementation of icon best practices, you can scale these designs onto your website, mobile apps, merchandise, and much more. And what's interesting is that our icons are resizable and do not pixelate at all. Instead of large blocks of text, convey information in a more quick and memorable way.
Logo Usage Guide
We don't just leave the use of designs to your imagination, but we facilitate by creating a comprehensive logo usage guide. This manual explains the brand usage guidelines of your spacing around the logo, colors, fonts, dimensions, taglines, and variants, just as you intended. So in case you don't fall into a mistake that may prove costly in the future, we assign a brand identity consultant to explain the manual to you.
Social Media Toolkit
Let us create a complete social media toolkit that will be your go-to guide for color pairings, font style, and tools for creating branded social media content. Every brand needs a social media style guide to use their designs to the fullest potential. This is where this social media package comes in to help you generate a powerful online marketing campaign, without getting lost in design complications.
Timeless Designs
For a brand outlook that stays relevant to users in the long term, we create timeless designs for your logo, taglines, and other creatives. Trendy designs are bound to die, whereas our designs are curated in a way that consumers find relatable and useful in every decade to come. Our brand identity creative agency offers designs that are consistent yet fluid, with little room for rebranding.
Branding Kit
Get a complete branding kit package that can help you set unique features like responsive logo variations, messages, and graphic elements. The team creates comprehensive brand kits for maintaining consistency in all brand designs. We can help unite your style and ideology by providing a brand kit checklist of:
• Logo templates
• Color palettes
• Fonts (creative typefaces)
• Supporting graphics
Why Choose Us
We deliver speedy, high quality branding designs to set you up for commercial success. That's how we have been able to fortify our visual principles to make designs that last longer, stay relevant, and unique, and are visually communicating.
Solutions
Type Scale Hierarchy
Our experts are good at communicating through type scale hierarchy in font weight, size, comparison, font pairings, line height, and spacing. All such factors are kept in consideration while designing your brand identity. Although they may seem small, graphic fonts can create a subconscious effect on clients by providing readability. The aim is to make graphic text pop up in marketing creatives.
Color Accessibility
To make the brand content clear and distinguishable from its surroundings, experts like to implement color accessibility. The designers make color combinations with enough contrast that make your brand positively pop out and catch the users' attention. They use UI color schemes & Pantone color charts for print-safe, unique, and readable contrast that makes a positive impact.
Brand Book
The team creates a brand book that explains brand tone, message, visual style, taglines, and core values. This makes it easy for customers and staff to understand what you want to portray. Designing a brand identity book is our explanation of how to use and fully portray the design and verbal elements.
Copyright Free Backgrounds
For complete originality and engagement, designers use copyright free backgrounds so that you don't face any infringement strike later on. With our collection of high-quality background royalty free images, we can ensure that the artist is fairly compensated. The design team transfers the legal rights of those graphics so you may use them as you wish without any potential lawsuit.
Testimonials
"WebDigitalSphere has been a huge success for us. Hiring your brand identity design agency was probably our best decision. The logo, taglines, and marketing creatives, all were amazingly precise and spot-on. You guys sure are adept in brand and corporate identity services."
Archie Williams, Brand Manager, Atlanta (USA)"Working with you guys has helped our team to be scalable and recognizable. Your team has taught us a lot about your visual style and corporate branding services. It was quite a productive experience. We would like to work with you guys again."
Reggie Gege, Senior Graphic Designer, Johannesburg (South Africa)"What brilliant minds at work! I have never seen any team work so diligently, thoroughly, and excellently. I believe these three words best describe WebDigitalSphere. You guys have become the most common word-of-mouth recommendation for brand and identity services."
Preeti Sikka, Creative Director, Bangalore (India)
Workflow
Brand Introduction
In our first professional encounter, we ask you to share your brand's vision, mission, and values. You need to tell us what it means to be you and what better reflects your brand. We will narrow down your marketing objectives as they will be represented throughout the style guide process.
Brand Positioning
Are you just starting out, or are you looking for rebranding? Our brand identity development agency will gather information about how people perceive your brand. What impact do you have on the market and this will help us differentiate you from your competitors.
Brand Voice
We need to identify your brand tone and what adjectives define it best. Is it witty, confident, elegant, funny? Our team will help identify your voice and create a list of do's and don'ts which will be reflected throughout all brand identity deliverables.
Analyzing Competitor Landscape
To catch people by surprise, we conduct a thorough competitor analysis to see what your competitor lacks that we can use to our advantage. This process also gives us insights about your brand and design. And what needs to be done to stand out completely and make your mark.
Designing your Logo
The designers finally get down to designing the face of your brand, the logo. The logo determines the entirety of the style guide and needs to be smartly addressed keeping in mind the logo typography, color tone, spacing, fonts, and other several factors.
Creating a Color Palette
The design element that gets stuck in the minds of the customers is the color. They might not remember the name or tagline, but they can recall what color combinations were used. Our brand identity designers create a custom palette with a striking contrast of colors that best describes your tone and brand vibe.
Determining the Typography
Another integral part of brand style guide design is defining the right typography. We take into account the font graphics, pairings, spacing, arrangement, and other stylizations. Our typography designers set a font that performs better on all channels and remains consistent with each creative.
Customizations
The early designs undergo several customizations until they get approved by all stakeholders involved as high quality branding. The design team refines each element to the fullest while keeping the marketing objectives in mind.
Branding Book
All these phases are a very simplified explanation of several other creative elements that build up your style guide. We will cover them in comprehensive marketing brand guidelines that explain each element and its usage. This is a complete set of guidelines on how to use these creatives for social media, print media, apps, and brand websites.
Handover
Finally, it's time to hand over your brand identity deliverables safely and confidentially. You will reserve all the rights included and can use them as you see fit. All creatives are editable and resizable.
Industries we work in
Retail / Ecommerce
Education & e-learning
Health & Fitness
Logistics & Distribution
Gaming
Social Networking
Real Estate
Travel & Hospitality
Food & Restaurant
On Demand Solutions
FAQs
Have a project in mind?
Give us a call/email to get started on your multicolor palette, kinetic typography, brand kit, icons, brand usage, and social media tool kit. Let us take care of your graphic design fonts hierarchy, color analysis, and brand book.
